Featured in Realtor Magazine

Buyers & Sellers Speak Their Mind
Your customers are talking.
Are you listening?

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Earning Trust

Realtor Magazine

The trust factor between Marie Naidas and her agent was so strong that she bought her place sight unseen. Naidas, who moved from California to Herndon, VA., last year, says she never doubted her agent’s commitment to her welfare. “We were 100 percent certain our agent knew exactly what we wanted, so three days after we left [Virginia, from a house hunting trip], he called us in California to tell us he had found a match,” says Naidas. “We told him to buy it—we didn’t need to see it. He knew the neighborhood and the layout of the units. We knew he would ensure the unit was in a good location and trusted he had our best interests at heart.”

Like Brad Todd, Naidas found her agent, E. John Joyeusaz (“John Joy”) of The Buyer Brokerage in McLean, Va., through a recommendation. “He came highly recommended by one of my customers out in California,” she says. “This was a customer I knew well and greatly respected. My customer positively raved about John. I couldn’t wait for him to give me John’s contact information, so I Googled him and contacted him myself.” Naidas calls Joyeusaz her hero. “We feel privileged to have worked with him,” she says. “He could not have been more wonderful, proactive, efficient, and knowledgeable. He was patient, educating us through the entire process. He seemed to know everyone or became their best friend within the first five minutes of conversation. I’ve never met anyone with his charisma and energy. We could not have done it without him.”

Earning that kind of endorsement starts with being the most knowledgeable real estate professional you can be. From there, remember to actively listen, educate your customers in a way that gives them control, and act on the trust they give you.

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